OpenAI
is
reportedly
gearing
up
to
announce
a
search
product
powered
by
artificial
intelligence
on
Monday
that
could
threaten
Google’s
dominance.
That
target
date,
provided
to
Reuters
by
“two
sources
familiar
with
the
matter,”
would
time
the
announcement
a
day
before
Google
kicks
off
its
annual
I/O
conference,
which
is
expected
to
focus
on
the
search
giant’s
own
AI
model
offerings
like
Gemini
and
Gemma.
This
new
rumor
tracks
with
earlier
reports
from
both
Bloomberg
and
The
Information
that
also
suggest
OpenAI
is
developing
an
AI-based
product
capable
of
searching
the
internet.
According
to
Bloomberg,
OpenAI’s
search
feature
will
be
built
into
its
ChatGPT
chatbot
and
include
citations,
while
The
Information
reports
OpenAI’s
search
service
could
be
“partly
powered
by
Bing.”
OpenAI
previously
attempted
to
give
ChatGPT
access
to
live
web
data
via
ChatGPT
plugins,
which
have
since
been
retired
in
favor
of
GPTs.
People
rapidly
adopted
ChatGPT
for
information-gathering
tasks
after
it
was
introduced
in
November
2022,
but
the
chatbot
—
like
all
bots
built
upon
LLMs
—
has
a
poor
reputation
for
providing
accurate
or
up-to-date
information.
Whether
or
not
these
new
OpenAI
rumors
bear
fruit
next
week,
Google
knows
its
reign
over
the
search
industry
is
under
threat.
“It’s
not
like
life
is
going
to
be
hunky-dory,
forever.
If
there’s
a
clear
and
present
market
reality,
we
need
to
twitch
faster,
like
the
athletes
twitch
faster,”
Google
search
boss
Prabhakar
Raghavan
warned
employees
in
a
meeting
reported
by
CNBC
last
month.
“People
come
to
us
because
we
are
trusted,”
said
Raghavan.
“They
may
have
a
new
gizmo
out
there
that
people
like
to
play
with
but
they
still
come
to
Google
to
verify
what
they
see
there
because
it
is
the
trusted
source
and
it
becomes
more
critical
in
this
era
of
generative
AI.”
OpenAI
is
seemingly
attempting
to
build
off
that
trust,
with
sources
telling
The
Verge
this
week
that
the
company
is
aggressively
trying
to
poach
Google
employees
to
work
on
its
own
search
offering.
And
OpenAI
isn’t
the
only
AI-focused
threat
bearing
down
on
Google
—
Perplexity,
a
$1
billion
start-up
founded
by
a
former
OpenAI
researcher,
said
that
its
own
AI-based
search
product
had
attracted
10
million
monthly
active
users
back
in
January.
Google
is
facing
these
challenges
alongside
fighting
the
DOJ’s
ongoing
antitrust
case
regarding
its
dominance
in
search.
If
OpenAI
is
planning
to
enter
the
search
game
on
the
eve
of
Google’s
I/O
event
then
it’s
likely
doing
so
to
send
a
message
—
one
that
Google
would
do
well
to
take
seriously,
given
ChatGPT
is
one
of
(if
not
the)
fastest-growing
services
the
world
has
ever
seen.
(Originally posted by Jess Weatherbed)
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