And
it's
true!
When
streaming
first
emerged,
it
was
a
beautiful
alternative
to
piracy,
which
was
very
convenient
and
very
illegal,
and
cable,
which
was
festooned
with
ads
and
weighed
down
by
channels
you
were
paying
for
and
didn’t
want.
Streaming
gave
you
a
world
of
content
on
demand
for
a
fraction
of
the
cost
of
cable.
But
that
experience
was
never
sustainable.
Content
costs
money
to
make,
and
companies
are
apparently
obligated
to
“increase
revenue”
and
“make
profit.”
This
means
Netflix
spending
billions
of
dollars
a
year
on
content
isn’t
necessarily
sustainable
unless
it’s
adding
new
users
and
monetizing
them
through
some
combination
of
ads
and
increasing
subscription
fees
for
stuff
that
used
to
be
free,
like
sharing
an
account
or
streaming
in
4K.
I’ve
been
thinking
about
this
problem
for
quite
a
while,
so
I
sat
down
to
talk
about
it.
Because
streaming
is
becoming
cable,
and
we’re
all
going
to
need
to
make
peace
with
that.
Original author: Alex Cranz
Comments